Thursday, February 10, 2022

Super Bowl Ads

Image courtesy of Wikipedia.

The Super Bowl is a few short days away.

Despite living in the state of Texas where football rules from "tiny mites" (ages 5-7) to pro--Texas is the home of America's team (the Dallas Cowboys), dontcha know?--I hate football. Always have, always will, but it's become a thing that companies and organizations unveil their best and brightest advertisements during the Super Bowl. Why not? Annually, it's the most watched programming on television.

Today, we're going back in history. Way back. In 1984, I was two years shy of graduating from high school!

One of the big ads that year? One that arguably changed the world? One that changed the nature of commercials, most especially Super Bowl commercials...

It's called "1984" and it introduced the Apple Macintosh personal computer. It introduced the notion that PCs weren't just for big companies and big government.

It was sandwiched in between ads for other PCs from Radio Shack, Atari, and IBM!

And here we are thirty-eight years later, and just about every one carries a personal computer on their person, maybe two or three of them, with Apple leading the charge with its iPhones, iPads, and Apple watches.

Personal computers of the portable variety seem to rule most lives.

Ever since that fateful Sunday in January of '84, there's an annual susseration across America about the upcoming Super Bowl commercials. I was more aware of it when I was younger because my mom was a TV watcher and as a young adult because of my job and the company I kept.

That's not been the case for many years, however, because I'm not much of a TV watcher and, as mentioned, not a football fan. Even when I do watch TV, I rarely watch commercials. Have they permeated to certain streaming platforms? Yes. Do I pay attention to them? Not at all, except to occasionally ponder how dumb a particular commercial is and wonder how it made it to the air.

In case you couldn't tell, I'm not swayed by advertising--not very often anyways--and certainly not by TV advertisements.

Do you look forward to the Super Bowl Commercial hype & offerings each year?

Do you have a favorite or one that stands out for you?

Have a great a weekend and enjoy the game if you plan on watching...

No comments: